Head of Design
Mobupps — Global mobile advertising and marketing technology platform working with brands, agencies, and app developers
- Sole UX Designer owning end-to-end UX across multiple client-facing web platforms and dashboards
- Led UX discovery and product strategy for core web experiences supporting marketing, sales, and growth initiatives
- Designed complex data-driven interfaces including information architecture, user flows, wireframes, interaction models, and high-fidelity UI
- Built and maintained a design system and reusable component library improving consistency, scalability, and design efficiency
- Ran usability testing and iterative validation to continuously improve clarity, usability, and conversion performance
- Worked closely with engineering teams throughout development cycles to ensure high-quality implementation and successful feature delivery