Head of Design
Mobupps — 80-person global mobile advertising and marketing technology platform working with brands, agencies, and app developers
- Lead the design function I built from scratch — one to two designers — owning end-to-end UX across the company's client-facing web platforms and dashboards
- Designed and built an internal AI-assisted presentation platform end to end — research, product strategy, design system, interface, pipeline rules, admin tooling and analytics — so a client deck is rebuilt on-brand in about two minutes instead of the three to six hours a designer spent by hand
- Led the 2026 company website redesign: audited 40+ pages and 22 case studies down to 13 reusable templates, ran it as an eight-stage plan with marketing sign-off at each gate, and built the pages into the production codebase alongside the engineering team
- Led UX discovery and product strategy for core web experiences supporting marketing, sales, and growth initiatives
- Designed complex data-driven interfaces including information architecture, user flows, wireframes, interaction models, and high-fidelity UI
- Built and maintained a design system and reusable component library improving consistency, scalability, and design efficiency
- Ran usability testing and iterative validation to continuously improve clarity, usability, and conversion performance
- Worked closely with engineering teams throughout development cycles to ensure high-quality implementation and successful feature delivery