Case studies
Decision records rather than picture galleries: what the constraint was, which options I turned down and why, and what the decision cost once it was live. Where a project is a self-initiated concept rather than shipped work, it says so on the cover.

Mobupps·2026·12 min
Paggy: a rough draft in, a brand-perfect deck out
An internal service that reads a manager's own PowerPoint draft and rebuilds every slide on the company design system — in about two minutes, where a designer used to spend three to six hours. I designed and shipped it end to end: research, product strategy, the design system, the interface, the pipeline rules, the admin tooling and the telemetry.
- Design systems
- AI product design
- Internal tools
- Design engineering
- Telemetry
Self-initiated conceptSelf-initiated concept·2026·10 min
Predictive banking for freelancers with variable income
A banking interface built around the one question a freelancer actually has: how much of this balance is really mine to spend? A self-initiated concept that turned a reactive balance display into a predictive decision-support system — researched, prototyped and usability-tested end to end.
- Fintech
- UX research
- Design systems
- Product design
Self-initiated conceptSelf-initiated concept·2025·3 min
LEGO — a brand-led redesign concept
A self-initiated concept exploring how a catalogue with enormous visual variety can still feel like one system. Interface design, a component set and 3D motion, built to test whether LEGO's playfulness survives being put on a strict grid.
- Visual design
- Concept
- 3D and motion